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Privacy policy for the use of this website

1. Data protection at a glance

General Information

The following information provides a simple overview of what happens with your personal data when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our Privacy Policy found below

Data collection on our website

Who is responsible for the data collection on this website?

Data is processed on this website by the website operator. The operator's contact details can be found in the website's required legal notice

How do we collect your data? On the one hand, your data will be collected when you communicate it to us. This could, for example, be data you enter on a contact form.

Other data is collected automatically by our IT systems when you visit the website. This data is primarily technical data (such as the browser and operating system you are using or when you accessed the page). This data is collected automatically as soon as you access our website.

What do we use your data for? Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data? You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

You also have the right to request that the processing of your personal data be restricted in certain circumstances. Relevant details may be found in this Privacy Policy under "Right to restriction of processing".

Analytics and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily through the use of cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options for refusing their use can be found in the following Privacy Policy.

2. General and mandatory information

Data Protection

The operator of this website takes the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations, including in this Privacy Policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This Privacy Policy explains what information we collect and what we use it for. It also explains how and for what purpose this occurs.

Please note that the transfer of data on the Internet (e.g., communication via email) may be subject to security gaps. It is not possible to fully protect data from third-party access.

Information concerning the data controller

The data controller responsible for processing the data on this website is:

E.M. Group Holding AG
Hettlinger Str. 9
86637 Wertingen
Germany

Board: Boris Steinhagen (CEO), Tobias Steinbacher (CFO)
Supervisory board: Erwin Müller (Chairman of the Supervisory Board), Manuela Müller, Dr. Peter Berndsen, Jürgen Kohler

Commercial Register: Augsburg HRB 22932
VAT identification number: DE226930927 Phone: +49 (0) 8272 / 6043387
E-mail: service-de@lusini.com

The data controller is a physical or legal person who decides on the goals and methods of processing personal data, alone or jointly with others (e.g. names, email addresses, etc.).

Statutory data protection officer

We have appointed a data protection officer for our company.

E.M. Group Holding AG
Hettlinger Straße 9
86637 Wertingen
Germany

Phone: +49 8272/6043387
Fax: +49 8272/6043429
E-mail: datenschutz.de@lusini.com

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to object to the collection of data in special cases and to direct advertising (Art. 21 GDPR)

Data is processed on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object at any time to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this Privacy Policy. If you lodge your objection, we will no longer process the personal data that concerns you, unless we can demonstrate compelling legitimate reasons for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims (Objection on the basis of Art. 21 para. 1 GDPR).

Where personal data is processed for direct marketing purposes, you have the right at any time to object to the processing of personal data concerning you for the purposes of such advertising, including profiling to the extent it is related to such direct marketing. If you object, your personal data will no longer be processed for direct marketing purposes (objection on the basis of Art. 21 para. 2 GDPR).

Right to file complaints with regulatory authorities

In the event of infringements of the GDPR, the data subjects shall have the right to appeal to a supervisory authority, particularly in the member state of their habitual residence, workplace or place of presumed infringement. The right of appeal shall be without prejudice to other administrative or judicial remedies.

The right to data portability

You have the right to have data which we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you require the direct transfer of data to another data controller, this will only be done to the extent that is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the enquiries you send to me as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Encrypted payments on this website

If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.

Payment transactions using common means of payment (Visa/Mastercard, direct debits) are only made via encrypted SSL or TLS connections. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

In encrypted communication, any payment details you submit to us cannot be read by third parties.

Information, restriction, deletion and correction

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time regarding this or any other questions using the address given in our legal notice if you have further questions on the topic of personal data.

The right to restrict processing

You have the right to request the restriction of the processing of your personal data. To this end, you can contact us at any time at the address given in the Legal Notice. The right to limit the processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the period of verification, you have the right to demand that the processing of your personal data be restricted.

If the processing of your personal data has taken/is taking place unlawfully, you can demand the restriction of data processing instead of data deletion.

If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to demand the restriction of the processing of your personal data instead of deletion.

If you have objected pursuant to Art. 21 para. 1 GDPR, your and our interests must be weighed. As long as it is not yet clear whose interests predominate, you have the right to demand that the processing of your personal data be restricted.

Where processing of your personal data has been restricted, such data, apart from being stored, may be processed only with your consent, or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person, or on the grounds of an important public interest of the European Union or a member state.

3. Data collection on our website

Cookies

Some of our webpages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are "session cookies". They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies allow us to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are saved on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the correct technical and optimized delivery of its services. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this Privacy Policy.

Server log files

The website provider automatically collects and stores information in "server log files", which your browser automatically transmits to us. These are:

  • Browser type and browser version

  • Operating system used

  • Referrer URL

  • Host name of the accessing computer

  • Time of the server request

  • IP address

  • This data will not be combined with data from other sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of its website; for this purpose, the server log files must be recorded.

Contact form

If you use our contact form to send us an inquiry, we will store the details you enter on the form, including your contact details, in order to address your inquiry and to ask any follow-up questions that may arise. We do not share this information without your permission.

We will therefore process any data you enter onto the contact form only with your consent per Art. 6 para. 1 letter a DGSVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until such time as you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer applies (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Inquiry by email, phone or fax

If you contact us by email, phone or fax, your request, including all ensuing personal data (name, nature of inquiry), is stored and processed by us for the purposes of processing your request. In this case, your data will not be passed on to third parties without express consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, if your request relates to the execution of a contract or is required to carry out pre-contractual activities. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or our legitimate interests (Art. 6 para. 1 lit. f GDPR) as we have a legitimate interest in the effective handling of the requests addressed to us.

We will retain the data you provide on the contact form until its deletion is requested, your consent for storage is revoked, or the purpose for its storage is no longer applicable (e.g. after the handling of your enquiry has been completed). Any mandatory statutory provisions, especially those regarding statutory data retention periods, remain unaffected by this provision.

Registration on this website

You can register on our website in order to access additional functions offered here. The input data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject your registration.

To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.

We will process the data provided during registration only on the basis of your consent per Art. 6 1 lit. a GDPR. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered on our website and it will be deleted within the scope of the legal requirements when services are no longer accessed. Statutory retention periods remain unaffected. We reserve the right to pass on your data to third parties without express consent, for example for advertising purposes, within the legal scope

Comment function on this website

If you use the comment function on this site, the time at which you created the comment and your email address will be stored along with your comment, as well as your username, unless you are posting anonymously.

Storage of the IP address

Our comment function stores the IP addresses of those users who post comments. Since we do not check comments on our site before they go live, we need this data to be able to take action against the author in case of legal infringements such as libel or propaganda.

Comment storage duration

Comments and associated data (e.g. IP address) are stored and remain on our website until the content commented upon has been completely deleted or the comments are required to be removed for legal reasons (libel, etc.).

Rating reminder through Trusted Shops

Insofar as you have given us your express consent during or after placing your order by activating a checkbox to be reminded to submit a review of your order, or clicking a button ("Review later") provided for this end, we will transmit your email address to the Trusted Shops GmbH, Subbelrather Str. 15c, D-50823 Cologne (www.trustedshops.de), so that they can remind you by email of the option to submit your evaluation. This consent may be revoked at any time by sending a message to the contact described below or directly to Trusted Shops.

Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is embedded on this website to display our Trusted Shops seal of approval and any evaluations collected, as well as to offer Trusted Shops products to buyers after an order.

This serves to protect our legitimate interests in the optimal marketing of our offer, taking into account the balance of interests. The Trustbadge and the services advertised with it are a service of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the Trustbadge is loaded, the web server automatically saves a so-called server log file, which contains such data as your IP address, date and time of access, the amount of data transferred, and the requesting provider (access data). That access data is not analyzed and is automatically overwritten no later than seven days after the end of your website visit.

Additional personal data shall only be transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or you have already registered to use it. In this case, the contractual agreement concluded between you and Trusted Shops applies.

Zenloop

We work with zenloop GmbH, Brunnenstrasse 196, 10119 Berlin. zenloop is a business-to-business software-as-a-service platform that enables us to collect and analyze feedback from our customers through various channels. This enables us to tailor and improve our offer to the needs of our customers.

When using the feedback tool, zenloop collects the public IP address, device and browser data and the website from which you use the feedback platform. zenloop also uses cookies and similar technologies to collect aggregated data about users. In addition, zenloop collects your survey responses.

The legal basis for data processing by zenloop is Art. 6 para. 1 lit. f GDPR.

We have an order processing contract with zenloop in accordance with Art. 28 para. 3 GDPR and have assured us that zenloop has carried out suitable technical and organizational measures in such a way that processing takes place in accordance with the requirements of the GDPR and guarantees the protection of their rights.

You can find more information on this in zenloop's Privacy Policy.(https://www.zenloop.com/en/legal/privacy)

Legal basis

The comments are stored on the basis of your consent per Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, formulate, or modify legal relationships with us (master data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.

The customer data collected will be deleted after completion of the order or termination of the business relationship within the scope of the legal requirements. Statutory retention periods remain unaffected.

Data transmitted when entering into a contract for online shops, retailers, and mail order

We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to companies entrusted to deliver goods to your location or banks entrusted to process your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. We reserve the right to pass on your data to third parties without express consent, for example for advertising purposes, within the legal scope.

The basis for data processing is Art. 6 para. 1 lit b GDPR, which allows the processing of data to fulfil a contract or pre-contractual measures. The basis for the use of the data for advertising purposes by us or third parties is Art. 6 para. 1 lit. f GDPR.

Data transferred when signing up for services and digital content

We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments.

Your data will not be transmitted for any other purpose unless you have expressly consented to the transmission or without express consent, for example for advertising purposes, within the legal scope.

The basis for data processing is Art. 6 para. 1 lit b GDPR, which allows the processing of data to fulfil a contract or pre-contractual measures.

Credit check and scoring Insofar as we are advancing the merchandise, for example for a purchase on invoice, we reserve the right to protect our legitimate interests by commissioning a specialized service company (credit agencies) to carry out an identity and credit check. We transmit your personal data required for a credit check to the following companies:

  • CRIF Bürgel GmbH, Radlkoferstraße 2, 81373 Munich

The credit report may include probability values (score values), which are calculated using scientifically recognized mathematical and statistical methods. Among other things, your address may be taken into consideration in the calculations. We use the information obtained regarding the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. Your legitimate interests will be taken into account in accordance with the statutory provisions.

The legal bases for these transfers are Article 6 paragraph 1 letter b and Article 6 paragraph 1 letter f GDPR. Transmission on the basis of these provisions may only take place if this is necessary to safeguard the legitimate interests of our company or third parties and does not outweigh the interests of the fundamental rights and freedoms of the persons concerned, which require the protection of personal data.

You have the opportunity to make your views known to the company indicated above and to challenge the decision.

Data processing for advertising purposes

On the basis of Article 6 para. 1 lit. f GDPR, the data controller has a legitimate interest in data processing for advertising purposes. On this legal basis, we also reserve the right to use first name, last name, street, postcode and city in order to use a personalized customer approach. The duration of the storage of personal data for advertising purposes is to be derived from the principle of whether the storage is necessary for advertising purposes. We pursue the principle of deleting data no later than two years after it has no longer been used for advertising purposes.

Own advertising purposes and advertising purposes of third parties

As far as you have concluded a contract with us or had advertising material sent to you, we will carry you as an existing customer or interested party. In these cases, we process your name and address in order to send you information about new products and services. Within the scope of our legitimate interests, we reserve the right to transmit your postal contact data to selected contract partners from the areas mail order, telecommunications and providers of similar products who we have selected with great care, so that they can also inform you about their products.

Advertising in line with your interests

To ensure that you only receive information that is of interest to you, we categorize and supplement your customer profile with further information. Both statistical information and information about you (e.g. basic data of your customer profile) are used for this purpose. The aim is to provide you with advertising that is solely oriented towards your actual or supposed needs and not to bother you with uninteresting advertising.

Processing of advertising mailings

The advertising mailings are processed on our behalf by a service provider to whom we pass on your data.

Right of objection

You can object to data processing for the aforementioned purposes at any time free of charge, separately for the respective communication channel and with effect for the future. For this, an email or a letter to the above contact details is sufficient.

If you file an objection, the contact address concerned will be blocked for further promotional data processing. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the necessary lead time for advertisements and does not mean that we will not implement your objection.

4. Social media

Social media buttons with links

No social-media plugins are used on this website (e.g. Facebook, Instagram, YouTube). These are only buttons that, when activated, link to the respective social media.

You can generally recognize the buttons by the respective social media logos. To ensure data protection on this website, we do not use plugins. Our application prevents data on our website from being transferred to the respective provider as soon as you first enter the page.

You will only be forwarded to the provider's server if you activate the respective button by clicking on it (consent). Which data is processed by social media is beyond our control. Detailed data protection guidelines can be found on the corresponding pages of the social media used.

5. Analysis tools and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

We also use "Google Signals". Google uses a so-called "cross device tracking". This allows website visits of an individual visitor with different end devices to be assigned to this one visitor, provided that he has logged into a Google service during the sessions and at the same time has activated the "personalized advertising" option in his Google account settings. This does not make any personal data or user profiles accessible to us. If you do not wish to use "Signals", you can deactivate the "personalized advertising" option in your Google account settings.

IP Anonymization

We have activated the IP anonymization feature on this website. Your IP address will be truncated by Google within the European Union or and the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser within Google Analytics is not merged with other Google data.

Browser plug-in

You can prevent cookies from being stored by adjusting your browser software settings accordingly; however, please be aware that in this case you may not be able to fully utilize all the features of this website. You can also prevent data generated by cookies, about your use of the website (incl. your IP address), from being transferred to Google, and the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Widerspruch gegen Datenerfassung

Sie können die Erfassung Ihrer Daten durch Google Analytics verhindern, indem Sie auf folgenden Link klicken. Es wird ein Opt-Out-Cookie gesetzt, der die Erfassung Ihrer Daten bei zukünftigen Besuchen dieser Website verhindert: Google Analytics deaktivieren

Mehr Informationen zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Datenschutzerklärung von Google: https://support.google.com/analytics/answer/6004245?hl=de.

Commissioned processing

We have entered into a contract with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses Google Analytics' "Demographics" function. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account, or you can generally forbid the collection of your data by Google Analytics as described in the section "Objection to data collection."

Retention period

Data stored at Google at user and event level that are linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized after 14 months or deleted. For details, see the following link: https://support.google.com/analytics/answer/7667196?hl=de

Google AdSense (not personalized)

This website uses Google AdSense, a service for including advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalized" mode. In contrast to "personalized" mode, the advertisements are therefore not based on your previous user behavior and no user profile is created on you. Instead, “context information” is used when selecting advertising. The selected advertisements are then based, for example, on your location, the content of the website you are on or your current search terms. You can find out more about the differences between personalized and non-personalized targeting with Google AdSense at: https://support.google.com/adsense/answer/9007336.

Please note that cookies can also be saved when using Google AdSense in non-personalized mode. According to Google, these are used to combat fraud and abuse. The cookies will remain on your device until you delete them.

Google AdSense is used in non-personalized mode on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior to both optimize our website range as well as our advertising.

Google is certified under the “EU-US Privacy Shield”. The Privacy Shield is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the Privacy Shield undertakes to comply with these data protection standards.

SYou can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

You can find more information about Google’s advertising technologies here: https://policies.google.com/technologies/ads https://www.google.de/intl/de/policies/privacy/.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This function enables the target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

If you have given consent, Google will link your web and app browsing history to your Google Account for that purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google authenticated user IDs that are temporarily linked to our Google Analytics data to define and create cross-device ad targeting.

You may permanently object to cross-device remarketing/targeting by disabling personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google (Art. 6 para. 1 lit. a GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 1 lit. f GDPR. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.

Further information and data protection regulations can be found in Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your Internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdSense and Google conversion tracking, please see Google's Privacy Policy at: https://policies.google.com/privacy?hl=de.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google Marketing Platform

Our website uses the Google Marketing Platform, a service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as remarketing and bid management technology. Google Marketing Platform uses cookies to serve user-based advertisements. Cookies are small text files that are stored in your browser when you visit our website and thus enable your browser to be assigned. The cookies recognize which ad has already been displayed in your browser and whether you have accessed a website via an ad. The cookies do not record any personal information and cannot be associated with it. Should you not wish to receive user-based advertising, you can deactivate the placement of advertisements using Google's ad setting: https://www.google.com/settings/ads/

Further information on how Google uses cookies can be found in Google's Privacy Policy: http://www.google.com/policies/privacy/

Adobe Media Optimizer

Our website uses Adobe Media Optimizer, a bid management service from Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe Media Optimizer uses, among other things, cookies and cookies from an associated AMO JS mapping tag, which are saved on your computer and which enable an analysis of the use of the website. In the context of usage, data, such as in particular users' IP addresses and activities, may be transmitted to an Adobe Systems GmbH server and stored there. Adobe Systems GmbH may pass this information on to third parties insofar as this is required by law or if third parties process the data.

Facebook Pixel

Our website uses the visitor action pixel of Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, U.S.A. („Facebook“) for conversion measurement.

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

Die erhobenen Daten sind für uns als Betreiber dieser Website anonym, wir können keine Rückschlüsse auf die Identität der Nutzer ziehen. Die Daten werden aber von Facebook gespeichert und verarbeitet, sodass eine Verbindung zum jeweiligen Nutzerprofil möglich ist und Facebook die Daten für eigene Werbezwecke, entsprechend der Facebook-Datenverwendungsrichtlinie verwenden kann. Dadurch kann Facebook das Schalten von Werbeanzeigen auf Seiten von Facebook sowie außerhalb von Facebook ermöglichen. Diese Verwendung der Daten kann von uns als Seitenbetreiber nicht beeinflusst werden.

The use of Facebook Pixels is based on Art. 6 1 lit. f GDPR. The website owner has a legitimate interest in effective promotional activities, including social media.

To learn more about protecting your privacy, please see Facebook's Privacy Policy https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing feature "Custom Audiences" in the Ad Settings section of https://www.facebook.com/ads/preferences/?entryproduct=adsettings_screen . To do so, you will first need to log into Facebook.

If you do not have a Facebook account, you can disable Facebook usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Microsoft Bing Ads

We use conversion tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA on our website. Microsoft Bing Ads will place a cookie on your computer if you have accessed our website via a Microsoft Bing ad. In this way, we and Microsoft Bing can recognize that someone has clicked on an ad, has been redirected to our website or has reached a previously defined target page (conversion page). We only see the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the identity of the user is disclosed.

Should you not wish for information about your behavior to be used by Microsoft as explained above, you can refuse the necessary setting of a cookie—for example via a browser setting that generally deactivates the automatic setting of cookies. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website and the processing of this data by Microsoft by declaring your objection at this link: http://choice.microsoft.com/de-DE/opt-out. For more information on data protection and the cookies used at Microsoft and Bing ads, please visit the Microsoft website: https://privacy.microsoft.com/de-de/privacystatement

Criteo

Criteo ist ein Service der Criteo CIL – 32 Rue Blanche – 75009 Paris – Frankreich, der auf das Erstellen und Ausliefern personalisierter Werbung über „Criteo Dynamic Retargeting” und „Criteo Sponsored Products“ spezialisiert ist. Diese kooperieren mit Online-Partnern, um Usern, die diese Website besuchen bzw. ihre Apps nutzen, Werbung anzubieten. Criteo erfasst Navigationsdaten wie betrachtete Produkte, aber keine personenbezogenen Daten. Darüber hinaus kooperiert Criteo mit Publishern, um personalisierte Werbung anzuzeigen.

The aim is to show you advertising and products that are as relevant to you as possible based on your current surfing and search behavior.

Example of a product ad with Criteo Dynamic Retargeting: For example, if you visit/use website/app A and then website/app B, we will show you personalized advertising based on your surfing/use behavior with respect to website/app A.

Example of a product ad with Criteo Sponsored Products: For example, if you conduct a search on one of our partners' websites (Criteo Sponsored Products), you will receive personalized ads based on this search.

Through Criteo's offer, you should receive personalized advertising that is more relevant to you than the normal advertising that you receive without Criteo. You can find more information on interest-based advertising here: http://www.networkadvertising.org/understanding-online-advertising

Further information on data protection in connection with Criteo, as well as a deactivation option can be found on the Criteo website: https://www.criteo.com/de/privacy/

Dynamic Yield

We use the services of Dynamic Yield Ltd. (Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England, RG7 1NT). Through Dynamic Yield, our website is optimized to make your website visit a personal experience through tailored recommendations and content. We use the page content you requested to recommend equivalent or thematically related products or other content relevant to you.

Dynamic Yield collects pseudonymized information about your usage activities on our site. Cookies are used to store only pseudonymized information under a randomly generated ID (pseudonym). Your IP addresses are only stored anonymously. A direct personal reference is therefore not possible.

You can prevent data collection by Dynamic Yield by clicking the following link. This sets an opt-out cookie which prevents the future collection of your data when visiting this website: Object

For further information on the tracking technology used, please see: Data protection provisions Dynamic Yield

Typeform

Typeform is a service for creating and hosting online forms. We use these forms to record requests for the personalization of products, to gain the greatest possible order clarity and to provide our customers with a non-binding offer or to contact them for queries regarding the desired personalization. Furthermore, we use these forms to create surveys and receive feedback (e.g. "praise & criticism") on various topics such as online store, catalogs or services. We are responsible for the form content and the form data collected in this way, not Typeform. Typeform is operated by Typeform S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (tax identification code: C.I.F. B65831836).

For more information on privacy and cookies used, please visit Typeform's website at: https://admin.typeform.com/to/dwk6gt.

The use of Typeform and the storage of Typeform cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Wistia

Wistia is a service for hosting and embedding videos in websites. We use the Wistia Video Player to display and play videos. We use videos to provide information (e.g. "video on product development") and entertainment (e.g. "video on folding towels in special shapes") to our visitors. Wistia collects data about video usage by the user such as: how much video was viewed, when it was paused, reeled or skipped, how many videos were viewed and how often. Wisita uses cookies for user identification. Other logged data include IP address, device class ("Desktop", "Mobile"), operating system, browser, embed URL (page on which the video is played), Internet provider, location, region and country, session start time (date and time the first video view per video). Wistia is operated by Wistia, Inc., 17 Tudor Street, Cambridge, Massachusetts, 02139 USA.

Further information on data protection and the technologies used can be found on the Wistia website at: https://wistia.com/privacy

The use of Wistia and the storage of Wistia cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Opposition/opt-out possibility

In addition to the deactivation methods described above, you can also generally prevent the targeting technologies described by setting a corresponding cookie in your browser. You can also deactivate preference-based advertising using the preference manager, which can be reached via a link on each advertisement.

6. Newsletter

Newsletter data - when signing up for email newsletters

If you would like to receive our newsletter, we require a valid email address as well as information which allows us to verify that you are the owner of the email address provided and that you agree to receive this newsletter. No additional data is collected or will only be collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will therefore process any data you enter onto the contact form only with your consent (Art. 6 1 lit. a GDPR). You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time via the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until such time as you cancel your subscription, when said data will be deleted. Data stored by us for other purposes shall remain unaffected by this.

- without subscribing to our newsletter

If we receive your email address in connection with the sale of a product or service and you have not objected to the use of your email address, we reserve the right to regularly send you offers by email on products similar to those already purchased from our range. Address interests are in accordance with Article 6 paragraph 1 lit. f GDPR. Your email address will then be processed in accordance with Article 6 para. 1 lit f GDPR.

You can object to this use of your email address at any time by sending a message to the contact options described in the Legal Notice or via a link provided for this purpose at the end of the newsletter.

Newsletter & website marketing

The newsletter is sent by a service provider Emarsys Interactive Services GmbH, Stralauer Allee 6, 10245 Berlin) on our behalf. Your personal data will be transferred to Emarsys and stored there. Emarsys offers extensive analysis options on how newsletters are opened and used. In addition, we use Emarsys web tracking, which allows us to track your activities and behavior when you visit our website—for example, the categories you visit, products you purchase or leave without purchasing, as well as other information collected during your last sessions on the website. We use the data obtained and linked in this way to create a user profile in order to show you offers tailored to your individual interests in the newsletter and in the online shop.

7. Plugins and tools

Privacy Policy for the use of the WhatsApp service

Using the WhatsApp service of the EM Group, we answer your customer inquiry and inform you about us or our offers (hereinafter referred to as "service").

If you want to receive the service, we require a valid cell phone number from you, as well as information that allows us to verify that you are the owner of the specified cell phone number or that the owner agrees to receive the service.

When you register for the service, we save your first name, last name, mobile phone number and the date you registered for our service in your WhatsApp account. This storage serves as proof of your registration, the implementation of the service and the exclusion of any misuse by third parties. Further data will not be collected. Your consent to the storage of data, the cell phone number and their use for sending the services can be canceled at any time. The revocation can be made by WhatsApp message or by email to the contact details given in the imprint. Your personal data is processed in accordance with Article 6 para. 1 lit f GDPR.

WhatsApp is a service of WhatsApp Inc., which in turn is part of Facebook, Inc. We use this external application exclusively as a service channel. We are not responsible for content and data that are shared, uploaded and processed via WhatsApp outside of our own network. The Privacy Policy of WhatsApp apply here.

Please read WhatsApp's Privacy Policy (https://www.whatsapp.com/legal/) carefully before using WhatsApp. By using WhatsApp, you automatically agree to these guidelines.

If you send us a message via WhatsApp, you are sending us your telephone number. We use this number to communicate with you and the chat content only to process your request.

However, please note the WhatsApp terms of use, over which we have no influence: If you install and use WhatsApp on your mobile phone, you agree to the WhatsApp terms of use. These include, among other things, that you give WhatsApp Inc. access to your phone number and the contacts stored on your phone. For questions of a personal or confidential nature (i.e. with content that relates to personal data), an email address or telephone number should be provided for further correspondence, since we do not answer such questions via WhatsApp.

The GDPR provides for some measures to protect users' personal data that WhatsApp currently does not comply with. Practices that are incompatible with European data protection law include:

All locally saved contacts of the WhatsApp user are sent to servers in the USA for comparison. The transmission of this personal data requires legally effective consent from each contact person, which is simply missing and thus prohibits data transfer.

Although the communication content is encrypted end-to-end, the Bavarian State Office for Data Protection Supervision (BayLDA) complains that WhatsApp processes metadata in the USA. Metadata is all data except the actual content of the message, i.e. including information about the sender and recipient of the WhatsApp message.

In its FAQ on data protection WhatsApp confirms that information such as phone number, information about the devices used and the type and frequency of use are passed on to Facebook. This exchange viewed critically by the data protection authorities.

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

When you call up a page of our website that contains a social plugin, your browser makes a direct connection with Google servers. Google is therefore aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and appealing presentation of our website. This constitutes a justified interest pursuant to Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's Privacy Policy at: https://policies.google.com/privacy?hl=de.

Google Maps (with consent)

This site uses the Google Maps map service via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you first visit our website, Google Maps is deactivated to ensure data protection on the site. A direct connection to Google's servers will only be established if you enable Google Maps independently (which constitutes your consent pursuant to Art. 6 para. 1 lit. a GDPR). This prevents your data from being transmitted to Google as soon as you first enter the website.

After being activated, Google Maps will store your IP address. This will subsequently be transmitted to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer once Google Maps has been activated.

Further information about the handling of user data can be found in Google's Privacy Policy: https://www.google.de/intl/de/policies/privacy/.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Visitors are not advised that such an analysis is taking place.

Data is processed on the basis of Art. 6, para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its site from abusive automated crawling and spam.

For more information about Google reCAPTCHA and Google's Privacy Policy, please see the following links: https://policies.google.com/privacy?hl=de and https://www.google.com/recaptcha/intro/android.html.

8. Recipients outside the EU

With the exception of the processing described in points 5 and 7 above, we will not pass on your data to recipients based outside the European Union or the European Economic Area. According to the providers, the aforementioned processing usually results in data being transmitted to the servers of the providers commissioned by us. According to the providers, these servers are usually located in the USA. Data is then transmitted in accordance with the principles of the so-called Privacy Shield and on the basis of so-called standard contractual clauses of the EU Commission.

9. Payment provider and reseller

PayPal

Our website accepts payments via PayPal. The provider of this service is PayPal (Europe) PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you select payment via PayPal, the payment data you provide will be transmitted to PayPal

The transfer of your data to PayPal is based on Art. 6 para. 1 lit. a DSGVO (consent) and Art. 6 para. 1 lit. b DSGVO (processing for the performance of a contract). You have the option to revoke your consent at any time. Revocation does not affect the effectiveness of historical data processing operations.

10. Data security

All data transmitted by you personally, including your payment data, is transmitted using the generally accepted and secure standard SSL (Secure Socket Layer). SSL is a secure and proven standard, which is also used in online banking, for example. You can recognize a secure SSL connection by the attached s on the http (i.e. https://…) in the address bar of your browser or by the lock symbol at the bottom of your browser.

We use appropriate technical and organizational security measures to protect your stored personal data against manipulation, partial or complete loss, as well as against unauthorized access. Our security measures are continuously improved corresponding to the technological developments.

This version of the Privacy Policy is valid from 20.08.2019.