Delivery service - switch now!

The closure of restaurants, bars and cafés is already a reality in some European countries as a measure to slow the spread of the virus - and more and more institutions are being closed in Germany as well. After the nationwide closure of schools and kindergartens, the next step in many places in Germany is now the restriction of catering establishments. It is impossible to predict how the situation will continue, but further tightening is quite likely. One way to avoid having to close down completely is to change over now and set up a delivery service. Alternatively, the food can currently still be prepared to order, picked up by the guests and eaten at home.

What needs to be considered when offering the right delivery service?

Once you have decided to integrate a delivery service into your business, you should ask yourself what exactly should be delivered - a wide selection of dishes or just a scaled-down product range? A wide selection will also appeal to a wide range of potential customers; a smaller, more specialized menu will have less competition. The big challenge in delivery is to ensure the freshness of the dishes. Therefore, it is recommended to include on the menu a selection of dishes that can be prepared fresh at any time. In addition, the dishes should be easy to pack and transport. Remember that the eye eats with you - even at your customers' homes!

Business startup

With a loyal and steady customer base, the delivery service can provide a little extra revenue with relatively little effort. Especially at the moment, many people are so busy coping with the crisis that there is little time and energy left to cook for themselves. Also, for many, the delivery service represents a way to survive domestic quarantine or escape the risk of infection at the supermarket. With a vehicle, a driver and the appropriate transport boxes and containers, you are well equipped, because you already have the kitchen and the staff.

Location, target group and catchment area

As a rule, delivery services work better in cities than in rural areas, but the crisis is increasing demand for the service and creating new opportunities in rural areas as well. Conduct a target group analysis, which should be closely linked to the examination of the local structure. Depending on the delivery vehicle at your disposal, the catchment area will also be larger or smaller. Do not overestimate your capacities here, because if delivery times are too long, your customers will be dissatisfied.

What do you need for the delivery service?

You already have the resources to prepare the food, but what do you need for delivery? Probably the biggest hurdle for delivery is a suitable vehicle, because delivery on foot or by public transport is not practical. However, in addition to delivery by car, depending on the location and catchment area, delivery by bike can also be a good alternative. In addition, you will need packing material, transport boxes and thermo boxes for a smooth delivery that guarantees your customers' satisfaction. A phone is all you need to take the order. Instead of reservations, you now take your guests' requests directly. Instruct your service staff to take the orders conscientiously.